A multi-million dollar ‘funhouse of the future’, INFINITY ATTRACTION heralds a new era in truly unique, interactive experiences and since its opening in 2000 hundreds of thousands of people of all ages have taken the unforgettable journey.
Located in the heart of Surfers Paradise, Gold Coast, Queensland and nestled within popular shopping and dining precinct Chevron Renaissance Shopping Centre, INFINITY Attraction is a strong draw card for tourists and locals alike due to the amalgamation of special effects technology, science and immersive art.
“INFINITY has an extraordinarily high level of repeat visitation driven by patrons wanting to share their ‘discovery’ with their friends and family”, states attraction creator, Gold Coast based inventor and leisure entertainment concept designer, Gregg Thompson.
“When patrons are asked to describe INFINITY, numerous people say that it defies explanation – you just have to experience it.”
The attraction’s multi-sensual labyrinth occupies an entire wing of Chevron Renaissance Centre – about 800 square metres and integrates a ‘magic mix’ of fibre optics, special translucent finishes, total internal reflection, infrared and ultraviolet lighting, tactile elements, lasers and projection effects, the latest LED technology, video projection systems and mood-inducing sound technology.
On the cutting edge of technological advances, INFINITY utilises specially developed software running a bank of computers that control the effects in each environment.
Visitors travel by foot at their own pace through 20 different ‘worlds’ or environments specifically designed to challenge the senses and evoke a spectrum of emotional responses, encountering an exciting diversity of innovative optical and tactile illusions as well as suggestive aromatics.
Every environment is designed to ignite the imagination; from the thousands of miniature light sources of The Electron Maze and the Crazy Wobbly challenge to stay vertical on a fluid supported floor, to the incredible walk in space through the centre of the galaxy in the Star Chamber.