Small business rally together for Starlight and raise
$50,000!
A myriad of small-to-medium businesses across the country
joined forces and participated in an inspiring national campaign to support 25
years of the Starlight Children’s Foundation - Raising over $50,000 for the
charity!
Hundreds of businesses
showcased a unique experience, special deal or exclusive offer on group
buying website www.LivingSocial.com/Australia
and $2 from each deal sold was donated by LivingSocial, (not the deal’s
earnings) to the Starlight Children’s Foundation.
Surfers
Paradise business, Infinity Attraction, sold more than 1660 deals and raised
$3320 for the Starlight Children’s Foundation. This business, managed by Tane
Thompson, raised the most funds of all Queensland businesses for the Starlight
initiative with a stand-out deal of over 50 per cent off admission rates.
Louise
Baxter, CEO of the Starlight Children’s Foundation welcomed the support from
LivingSocial and their merchants at a special presentation breakfast hosted at
Randwick Children’s Hospital’s Starlight Express Room.
“The support of the businesses such as Infinity Attractions and
the customers who purchased their specially created Starlight offer will go a
long way to help us continue our work. Last year Starlight programs
supported over 129,000 children in hospitals across Australia. Without
donations like this, we would not be able to deliver our vital programs that
support the wellbeing and resilience of Australia’s seriously ill children and
their families seven days per week. We thank all who participated for their generosity during
our 25th year,” said Louise.
Adam Rigby,
CEO of LivingSocial, said, “The response from Australian small business and our
members to joining our campaign was exceptional. By coming together we created
a national network of support to celebrate the important work of the Starlight
Children’s Foundation. We want to thank Infinity Attractions for their
exceptional deal that was so integral to the success of the campaign.”
The Starlight deals were promoted both locally, through LivingSocial’s
network of 35 hyper-local markets, and nationally to more than 2.5 million
people via www.livingsocial.com and
social media channels - Facebook and Twitter.
Starlight Children’s Foundation is one of Australia’s most trusted
charities. Its programs are considered by health professionals as 'integral' to
the total paediatric care of seriously ill children across Australia. Starlight
is currently the only children’s charity with a permanent presence in every
major paediatric hospital in Australia, delivering programs seven days a week. Starlight’s
innovative programs are based on the World Health Organisation's social model
of health to support wellbeing and resilience.
