Wednesday, July 24, 2013

Small business rally together for Starlight and raise $50,000!

A myriad of small-to-medium businesses across the country joined forces and participated in an inspiring national campaign to support 25 years of the Starlight Children’s Foundation - Raising over $50,000 for the charity!

Hundreds of businesses showcased a unique experience, special deal or exclusive offer on group buying website www.LivingSocial.com/Australia and $2 from each deal sold was donated by LivingSocial, (not the deal’s earnings) to the Starlight Children’s Foundation.

Surfers Paradise business, Infinity Attraction, sold more than 1660 deals and raised $3320 for the Starlight Children’s Foundation. This business, managed by Tane Thompson, raised the most funds of all Queensland businesses for the Starlight initiative with a stand-out deal of over 50 per cent off admission rates.

Louise Baxter, CEO of the Starlight Children’s Foundation welcomed the support from LivingSocial and their merchants at a special presentation breakfast hosted at Randwick Children’s Hospital’s Starlight Express Room.

“The support of the businesses such as Infinity Attractions and the customers who purchased their specially created Starlight offer will go a long way to help us continue our work.  Last year Starlight programs supported over 129,000 children in hospitals across Australia. Without donations like this, we would not be able to deliver our vital programs that support the wellbeing and resilience of Australia’s seriously ill children and their families seven days per week.  We thank all who participated for their generosity during our 25th year,” said Louise.

Adam Rigby, CEO of LivingSocial, said, “The response from Australian small business and our members to joining our campaign was exceptional. By coming together we created a national network of support to celebrate the important work of the Starlight Children’s Foundation. We want to thank Infinity Attractions for their exceptional deal that was so integral to the success of the campaign.”

The Starlight deals were promoted both locally, through LivingSocial’s network of 35 hyper-local markets, and nationally to more than 2.5 million people via www.livingsocial.com and social media channels - Facebook and Twitter.


Starlight Children’s Foundation is one of Australia’s most trusted charities. Its programs are considered by health professionals as 'integral' to the total paediatric care of seriously ill children across Australia. Starlight is currently the only children’s charity with a permanent presence in every major paediatric hospital in Australia, delivering programs seven days a week. Starlight’s innovative programs are based on the World Health Organisation's social model of health to support wellbeing and resilience. 

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